Title Case Deck_Proofr_1.pdf ✅

Complications Associated with the Problems EXECUTIVE SUMMARY We have employed the SCA framework in order to conduct a comprehensive analysis of the problems: WriteRight is a comprehensive writing tool that checks English texts for spelling, grammar, punctuation, clarity, engagement, and delivery errors. It offers customization options for style, tone, and context-specific language. Available as a standalone app, a Situation browser extension for Google Docs, and a smartphone keyboard. Complication The problem statement discusses the following complications which this solution aims to revolve: Growth Opportunities Analyzing the industry and developing an evaluation criteria to analyze 2 growth opportunities for WriteRight. Strategic Expansion Developing an expansion strategy to reach the untapped market in order to increase customer base and generate revenues. Marketing and Branding Coming up with an effective and efficient marketing strategy to promote WriteRight’s offerings with focus on ROI allocation. Product Development Scanning and identifying gaps based on customer pain points in order to come up with new product offerings. We have evaluated different opportunities using an elaborative criteria. We have presented our growth strategies with the medium of user personas. Accordingly, we came up with a marketing strategy based on AIDA framework. We have designed special marketing strategies which will be implemented over a span of 5 quarters. In order to come up with new product offerings, we have identified customer gaps and accordingly come up with different revenue streams. Answer Revenue Model Designing an attractive and sustainable revenue model keeping in mind the objectives and offerings of WriteRight.