DIEP PHUONG LAN NGUYEN Address: Phone: Email: Portfolio: Tan Phu, Ho Chi Minh, Vietnam +84765850112
[email protected] https://diepphuonglannguyen.wixsite.com/workingportfolio WORK EXPERIENCE NABATI VIETNAM - Brand Marketing Intern Aug 2024 - Dec 2024 Conducted competitor analysis for current portfolio in the snacking category (Wafer, Cookies, Roll, Ahh’) and delivered actionable insights to support short-term brand strategy and positioning in a competitive landscape. Monitored ATL-BTL agency outputs to ensure quality of social media and supported executing nationwide in-store activations. Prepared monthly performance reports and supported ABM in tracking and managing KPIs & budget allocations. Key Highlight Outcomes: Nabati Tet 2025 Campaign: Took the lead in executing Nabati Tet Hampers and promotional brochures, directly contributing to a strong seasonal sales uplift. Goguma Online Dance Contest (NPL Campaign): Attracted 107+ dance crews in 02 weeks, generating 10K+ TikTok engagements. Nabati Goguma x Saigon Teu Promotional Livestreams: Assisted 04 livestreams sessions, reaching 32K+ views and 7K+ engagements on Facebook. ABOUT ME Half strategist with sharp business acumen, half story-teller who build brands that fly off shelves and live in hearts. FMCG is my playing field - with the vision is to become future leader in marketing - lead bold teams, drive real impact and make brands unforgettable. HONORS & AWARDS Semi-finalist - The Valiant Marketers 12 (2024) (Top 1% out of 2,800+ contestants) 1st Runner-Up - Marketing Challengers 2024 (Top 2 nationwide) Winner - Awaken The Lions 2024 Digital Category (Vietnam Young Lion Warm-up) 2nd Runner-Up - Marketing On Air 2023 (Top 4 nationwide) Winner Road to MOA 2023 Finalists ACI Youth Leadership Summit 2023 - Vietnam Country Round Top 8 Finalists Swin-biz Rockstar Competition July 2024 May 2024 Jan 2024 Dec 2023 Sep 2023 Sep 2023 Nov 2022 EDUCATION Foreign Trade University, HCMC Campus (2022 - 2026) International Business Administration GPA: 3.51/4.0 (8.5/10) IELTS: 7.5 (English C1) Academic achievements: Academic Scholarship for Top 10% students in Advanced Program in FTU HCMC FTU’s representative for the 6-month exchange program in Germany (Osnabrueck University of Applied Sciences) Marketing foundation & IMC planning by Mermar Data Analysis by Tomorrow Marketers Brand strategy & Communication by StrategyCoast Data Analytics & Retail Audit trainings by NielsenIQ Trade Marketing Foundation by Tomorrow Marketers Case Mastery by Tomorrow Marketers Additional courses: EXTRACURRICULAR ACTIVITIES CREAT!O MARKETING CLUB - Strategic Planning Department Member Developed Marketing Arena 2023 academic format & training materials, which attracted 2,500+ participants nationwide. Led Marketing Arena 2023 Round 2 to secured and networked with 30+ senior professionals as speakers, judges, and mentors. Contributed to designing expertised content outline and on-site execution for First Event 2023 drawing 300+ participants. Collaborated with Nestlé, Unilever, and Samsung to create case competition briefs & mentorship programs. Nov 2022 - Now HUMAN OF NTH - President, Advisor Managed a 32-person team to operate a media fanpage of 150.000 followers and increased by 1000 followers. Led the team to organize the “An” photography competition which welcomed more than 900 students. 2019 - 2022 NESLÉ VIETNAM - Marketing Assistant (Nutrition BU; Key focus: NAN Supremepro) May 2025 - Now Led execution of cross-channel brand campaigns (WOM, social, retail, media), managing agency partners and creative development to build brand visibility and consumer engagement. Supported brand strategy through market trend analysis, customer insights, and tracking media KPIs to optimize campaign performance and ROI in WOM.
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