Title Lecture 1 _ Introduction to Marketing Analytics.pdf ✅

HELLO! I AM FAJAR SYIFAUL HAQ (Jay) linkedin.com/in/fajarhq/
Introduction to Marketing Analytics Today’s class Introduction to Marketing Analytics GA4 Set up Checklist Metrics, Dimensions, Events, Conversions GA4 Navigation GA4 Reports deep dive Filters & Comparisons
Introduction to Marketing Analytics
WELCOME TO GA GENERAL ASSEMBLY 📊 Why do we need Analytics?
WELCOME TO GA GENERAL ASSEMBLY Example Analytics Questions to answer What are the best performing marketing channels? What are the best performing marketing campaigns? What are the best performing demographics to target? What are the best performing locations to target? What are the most popular products? What are the most popular blogs? Why my website is not converting? Why did we generated more revenue vs the previous month? Why did we generated less leads vs the previous month? How many users are visiting the website via Social Media?