Title tbchap-014-semester-3-year-2021-2022.pdf ✅

Chapter 14 Consumer Decision Process and Problem Recognition Chapter 14 Consumer Decision Process and Problem Recognition Answer Key Multiple Choice Questions 1. Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due to the rise of _____. A. social media like Pinterest B. crowd sourcing like Kickstarter C. peer innovation like Quirky D. all of the above E. none of the above Crowdsourcing like Kickstarter facilitates the development of such consumer-to-consumer solutions. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 14-01 Describe the impact of purchase involvement on the decision process Topic: Consumer Decision Process and Problem Recognition 2. What is the first stage of the consumer decision process? A. information search B. problem recognition C. alternative evaluation D. purchase E. postpurchase behavior Consumer decisions are frequently the result of a single problem. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 14-01 Describe the impact of purchase involvement on the decision process Topic: Types of Consumer Decisions 14-1 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy ([email protected]) lOMoARcPSD|20081013
3. Which of the following statements is FALSE regarding consumer decisions and the consumer decision process? A. The decision process model provides useful insight into all types of consumer purchases. B. Consumer decisions are frequently the result of a single problem. C. Consumer decisions are rational and functional; otherwise they do not involve decisions per se. D. Some consumer decisions result from the convergence of several problems. E. Once the decision process begins, it may evolve and become more complex with multiple goals. The types of decision processes are not distinct but rather blend into each other. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 3 Hard Learning Objective: 14-01 Describe the impact of purchase involvement on the decision process Topic: Types of Consumer Decisions 4. Which of the following is(are) a type of consumer decision making discussed in your text? A. nominal decision making B. limited decision making C. extended decision making D. B and C E. A, B, and C Nominal, limited, and extended decision making are types of decision processes. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 14-01 Describe the impact of purchase involvement on the decision process Topic: Types of Consumer Decisions 5. Which of the following is NOT a type of consumer decision making discussed in your text? A. nominal decision making B. extended decision making C. complex decision making D. limited decision making E. All of the above are types of decision making. Nominal, limited, and extended decision making are types of decision processes. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 14-01 Describe the impact of purchase involvement on the decision process Topic: Types of Consumer Decisions 14-2 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy ([email protected]) lOMoARcPSD|20081013
6. The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____. A. personal involvement B. product involvement C. purchase involvement D. enduring involvement E. activated involvement Purchase involvement is triggered by the need to consider a particular purchase. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 14-01 Describe the impact of purchase involvement on the decision process Topic: Types of Consumer Decisions 7. Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars because he is about to buy a new car. In terms of involvement, Blake is _____. A. high in product involvement; low in purchase involvement B. high in value-expressive involvement; low in product involvement C. high in product involvement; high in purchase involvement D. low in product involvement; low in purchase involvement E. low in product involvement; high in purchase involvement The level of product and purchase involvement can vary depending on the product. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 14-01 Describe the impact of purchase involvement on the decision process Topic: Types of Consumer Decisions 8. Very high levels of purchase involvement tend to produce _____. A. extended decision making B. nominal decision making C. affective decision making D. limited decision making E. none of the above Extended decision making is the response to a high level of purchase involvement. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 14-01 Describe the impact of purchase involvement on the decision process Topic: Extended Decision Making 14-3 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy ([email protected]) lOMoARcPSD|20081013