Title Kelogg-2016.pdf ✅

June 10, 2016 KCC Case Book 2016
Kellogg Case Book – 2016 Edition If you have questions or concerns please write to Kyle Guilfoyle at [email protected] or Max Dreeben at [email protected] This book is intended for internal use by members of the Kellogg Consulting Club (KCC). Distribution to individuals outside of the KCC is forbidden without express written consent by KCC. Copyright 2016 © by the Kellogg Consulting Club. Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. This book was originally written, edited, and designed by: Adam J. Louras (Kellogg Class of ‘11) Ameed Mallick (Kellogg Class of ‘12) Uri Kalir (Kellogg Class of ‘12) Peter Manoogian (Kellogg Class of ‘12) Craig DePriester (Kellogg Class of ‘12) Mauricio Atri (Kellogg Class of ‘12) This book was edited in 2016 by KCC 2
CONTENTS 3 13 22 251 How to use this book Typical case flow KCC 2016 cases Industry primers
4 The title page for each case contains details that will inform case selection Using the case book 1 Case tracker: Provides overview on case including industry, format, and concepts tested 2 Status bar: Includes ratings for quant intensity and structure (1 = lowest, 10 = highest), as well as industry and case format. Quant indicates how much math is involved and Structure represents the level of difficulty around developing frameworks. 3 Guide to interviewer: Contains the overview of the case and allows users to determine whether they should give the case based on its attributes Overview of case title page 3 2 1