Title MKT-Dương Quang Huy.pdf ✅

Duong Quang Huy Ho Chi Minh City | LinkedIn | Portfolio | 0965.175.215 | [email protected] I. EDUCATION British University Vietnam Hung Yen, Vietnam BA. (HONS) Marketing Management (Graduated) September 2021 – October 2024 ● 50% Scholarship; 3.4/4 GPA II. WORK EXPERIENCE MoMo (M_Service) Ho Chi Minh City, Vietnam Customer Intelligence Analyst Jan 2025 – Present ● Conduct analyses of major markets, identifying market dynamics, trends, and business situations, therefore providing in-depth business problem evaluation, customer insights, and growth opportunities. ● Based on insights uncovered, deliver solutions for increasing competitiveness & driving growth for high-level executives. ● Evaluate major marketing campaigns, therefore providing insights about impact on different customer segments & recommendations for future campaigns. Research Trainee (Customer Intelligence) July 2024 – Jan 2025 ● Conduct evaluation on market feasibility, scalability & profitability, and define sources of growth, opportunities, and challenges, therefore proposing new product development & market penetration strategies. ● Execute both global and local market and competitor tracking through deep large-scale database analysis, quantitative research, and desk research to assess market conditions, identify growth opportunities, & provide strategic business recommendations. ● Perform marketing and branding campaign evaluations, including designing questionnaires, collecting data, and conducting data analysis, to identify campaign challenges and propose actionable strategies to improve performance. VNG Corporation Hanoi, Vietnam Business Development Fresher (Marketing JD) February 2024 – April 2024 ● Analyzed secondary market data (e.g. Data.ai) to evaluate market growth & potential, competitive landscape, opportunities, and challenges for product launching strategies. ● Conducted qualitative & quantitative international market research (in-depth interviews and surveys), to segment user bases and identify target customers' insights. ● Performed product & competitor analysis, including playtesting, surveying, and MDA (Mechanics - Dynamics - Aesthetics) analyses, to identify product strengths & weaknesses, set position & develop product recommendations. ● Identified rooms for growth and developed data-driven business & marketing strategies for a global market entry. AIESEC in Vietnam Hanoi, Vietnam Marketing Team Leader – ‘Dash For Impact’ Business High School Summer Camp January 2023 – July 2023 ● Developed a 4-month marketing campaign, including Market Research, Branding, Digital Marketing, Public Relations, and Sales, achieving 104,600 reach & 159% sales goals, generating VND 81 million in revenue. ● Optimized and systematized operation procedures, achieving 246% PR performance and 205% campaign goals. ● Established a new standardized long-term brand strategy, which continues to be applied after rebranding success. Psychology Makes Sense Hanoi, Vietnam Founder & Project Manager July 2021 – February 2022 ● Conducted market research for project development, resulting in 97% mental health improvement (300 respondents). ● Led a 6-person team and directed marketing and engagement strategies, producing 100+ posts, reaching 10,000 followers in the first 3 months, and maintaining a 3% engagement rate (755 likes/post). ● Directed a 21-page E-book for a collaborative promotional campaign, gaining 1100 sign-ups in 1 week. III. SKILLS & RELEVANT AWARDS Awards: Top 8 Marketing, Ung Vien Tai Nang 2024; National Finalist & Best Candidate, International Trade Challenge 2020. Certificates: The Fundamentals of Digital MKT | Digital MKT | MKT On Instagram | Premiere Pro | Graphic Design.