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Content text Euromonitor - Consumer lifestyle in Vietnam 2024

© Euromonitor International 2024. All rights reserved. Consumer Lifestyles in Vietnam June 2024 © Euromonitor International 2024. All rights reserved.
© Euromonitor International 22 Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. This report is part of a series of 4 highly-visual reports covering the 40 markets surveyed in the annual Voice of the Consumer: Lifestyles survey. Note: In the Lifestyles survey, respondents provide their age within 5-year increments (15-19, 20-24, 25- 29, etc). Given these parameters, generations cited in this report series are defined as follows: Generation Z: aged 15 to 29; Millennials: aged 30 to 44; Generation X: aged 45 to 59; Baby Boomers: aged 60+ Scope CONSUMER LIFESTYLES IN VIETNAM Draws together insights from across the Lifestyles survey and provides takeaways on key trends. Consumer Profiles - offer a concise and clear overview of the consumer landscape, encompassing all aspects of population, households, income and expenditure, and lifestyles Explores consumers beyond their demographic profile and provides a different perspective on shopping habits and path to purchase. Reviews shifting consumer traits and values that influence purchasing and consumption behaviours. (Visual only report) Lifestyles Country Report Series Consumer Lifestyles Consumer Values and Behaviour Consumer Types Consumer Profiles Megatrends Connects survey insights with Euromonitor’s 10 megatrends, including case studies highlighting how companies are responding to changing attitudes and expectations.
Contents © Euromonitor International Consumer landscape Personal traits and values Home life and leisure time Eating and dietary habits Working life Health and wellness Shopping and spending
© Euromonitor International Consumer landscape

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