Title Module-03: Planning of Web Analytics ✅

Module-03: Planning of Web Analytics Web Analytics Measurement Plan Step-01: Defining Business Objectives/Goals For Ecommerce: ● Sell Products from Website ● Become a recognized brand ● Acquire New Customers ● Build Customer Loyalty For Blog Site: ● Acquire emails from readers ● Establish voice of authority across social media ● Generate affiliate revenue ● Serve as a resource for a specific audience For B2B/Service Company: ● Drive traffic ● Engage prospects/Awareness ● Generate leads
Step-02: Goals & KPIs Objective KPI Increase Sales ● Increase revenue ● Reduce cart abandonment ● Increase cart totals ● Increase upsell and cross sell ● Improve cart effectiveness Establish Brand Familiarity/Awareness ● Increase searches for brand ● Improve social presence ● Increase referrals Acquire New Customers ● Increase traffic ● Increase new customers ● Build email list Build Customer Loyalty ● Reduce customer dissatisfaction ● Increase repeat customers ● Improve reputation
Step-03: Measurement Goal: Increase Sales KPI 1: Increase Revenue Measurement: Sales Value Measurement: No of Transactions KPI 2: Reduce Cart Abandonment Measurement: Cart Abandonment Rate KPI 3: Increase Cart Totals Measurement: Average Order Value KPI 4: Increase Upsell and Cross Sell Measurement: Average Items Per Transactions KPI 5: Improve Cart Effectiveness Measurement: Conversion Rate Goal: Establish Brand Familiarity/Awareness KPI 1: Increase Searches for Brand Name Measurement: Branded Traffic KPI 2: Improve Social Presence Measurement: Social Following KPI 3: Increase Referrals Measurement: Backlink Profile