Title BUZZMETRICS - SKINCARE BEHAVIORS ON SOCIAL NETWORKS - 2022 ✅

RESEARCH METHODOLOGY • Time tracking period: 10/2021 – 9/2022 • Data coverage platform: Facebook, YouTube, Ecommerce, Forum, Blog and Online news. • Online tracking tool: Social Heat • Definitions: o Buzz = 1 post = 1 comment= 1 share (includes relevant keyword). o Brand Voice: Mentions and articles created or led by the brand. o Consumer Voice: Organic discussions and articles by the consumer. o Online Seller Voice: Mentions and articles created or led by online sellers. o Trendline Buzz: The movement of the buzz during the tracking period.
DISCUSSION OVERVIEW 1.