Title M30_Conversion Rate Optimization.pdf ✅

Conversion Rate Optimization This Component Will Enable you to: • Define CRO • Understand it’s importance in lead generation
CRO: What ? You can generate more revenue in one of two ways. 1. You can drive additional traffic to your site in order to increase sales. 2. You can improve the effectiveness of your site to boost sales with the same amount of traffic you’re currently receiving. CRO Focuses on Later
Let’s say out of 1000 visits coming to your site every month only 50 were buying your product making conversion rate to be 5%. Your target is to sell 75 products a month for that either 1. You can increase the amount of traffic coming to your site to 1500 at current conversion rate of 5% to get 75 sales. 2. You can increase conversion rate to 7.5 % by optimizing sales funnel loopholes and reach the target of 75 sales. CRO: Example
Why Do CRO Reason 1:There is always room for improvement. Reason 2: Paid advertising is only getting more costly and competitive. Reason 3: It improves quality of leads. Reason 4: It’s essentially free. Reason 5: It lowers your customer acquisition costs (CAC). Reason 6: It gives you more money to spend on additional acquisition.