Title Case Deck_Proofr_1.pdf ✅

User Personas Marketing Strategy - AIDA Framework KPIs and Measurement Metrics 1 Attention Pain Points Needs Content Writer Marketing Manager College Student Pain Points Needs Pain Points Needs 2 Interest 3 Desire 4 Action Customer Acquisition Engagement & Loyalty Promotions & Expansions Age: 25 Years Occupation: Rhea is a full-time freelance content writer primarily engaged in writing history blogs. A reliable AI tool to optimize and enhance her writing, whilst not adversely affecting her SEO rankings and expanding her vocabulary. Age: 34 Years Occupation: Raj is currently a marketing manager at an Indian FMCG brand, present in tier 2 & 3 cities. Age: 19 Years Occupation: Sarah is currently an undergraduate student at Delhi University pursuing BA Sanskrit (Hons.) Sarah (19,F) Raj (34,M) No Automation in Content Process. Finds it Difficult to Vary Vocabulary Frequent Typos and Spelling Errors while writing quickly. Rhea (25,F) An AI assistant with regional dialect support and capabilities to optimize marketing content and thoruoughly review the same. Has Difficulty Writing Engaging Copy. Lacks Time to Thoroughly Review Writings. Makes Mistakes in Brand Messaging. A smart academic writing companion with multilingual support, especially for Sanskrit. Struggles with Translating Sanskrit Texts Accurately. Makes Grammatical Errors When Writing Essay Assignments. Employment of targeted digital media marketing tactics such as SEO, SEM AND SMM coupled with events across platforms to generate awareness for our services. Further, capture the audience's interest through personalization, testimonials, interactive demos, creative campaigns and establish itself as a thought leader. Provide free trials to access to experience product value first-hand and personalied emails nurturing sequences to convert consumers to paid plans. Prompt action through compelling CTAs, streamlined onboarding, and a referral program for existing users along with the prescribed subscription model. 1.New MQLs (Marketing Qualified Leads) Volume of net new marketing qualified leads generated. 2.Customer Acquisition Cost (CAC) Cost incurred to acquire each new customer onto writeright’s services. 3.Conversion Rates (CTRs) Proportion of marketing qualified leads converted to paid customers. 1.MAU (Monthly Active Users) Denotes total number of unique active users in a month. 2.Churn Rate Referts to the percentage of customers dis- continuing subscriptions in a period. 3.NPS (Net Promoter Score) Customer satisfaction and loyalty score based on referral likelihood. 1.MRR (Monthly Recurring Revenue) Refers to total monthly revenue from refill subscriptions. 2.Sales Velocity Measures how quickly deals move through a sales pipeline and generate revenue. 3.Net Dollar Retention Key to measure expansion/contraction of ARR from existing customers. GROWTH STRATEGY FOR WRITERIGHT