Title 1. Strategic brand management_ building, measuring, and managing brand equity-Pearson (2012_2013).pdf ✅

Strategic Brand Management Building, Measuring, and Managing Brand Equity Global Edition Kevin Lane Keller Tuck School of Business Dartmouth College 4e Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo