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Studocu is not sponsored or endorsed by any college or university TBChap 003 - This is testbank, you can practice with it but do not too rely on it. Consumer Behaviour (Trường Đại học Kinh tế Thành phố Hồ Chí Minh) Downloaded by Thiên Thy ([email protected]) lOMoARcPSD|20081013
Chapter 03 The Changing American Society: Values Multiple Choice Questions 1. Men are more involved than ever in the grocery shopping task because of _____. A. generational shifts (younger women are now more educated than men) B. economics (the recent recession resulted in more men out of work) C. masculine/feminine values (there is a shift to more balance) D. A and B E. all of the above 2. The percentage of U.S. men who are the primary grocery shopper for their home is _____ percent. A. 5 B. 25 C. 51 D. 75 E. none of the above 3. ____ are widely held beliefs that affirm what is desirable. A. Norms B. Cultural values C. Precepts D. Prescriptions E. Orientations 4. Which of the following is TRUE regarding changes in American cultural values? A. Shifts in cultural values are not observable. B. Changes in values tend to occur quickly. C. Changes in values tend to occur evenly across individuals and groups. D. There is substantial variance in values across individuals and groups. E. Cultural values are constant. 3-1 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy ([email protected]) lOMoARcPSD|20081013

10. Which of the following is NOT an other-oriented value? A. diversity/uniformity B. masculine/feminine C. limited family/extended family D. tradition/change E. individual/collective 11. Which of the following is a current American value? A. uniformity B. active C. religious D. youth E. overcome nature 12. Which of the following is a traditional American value? A. youth B. competition C. active D. hard work E. all of the above 13. Which of the following is an emerging American value? A. materialistic B. individual C. admiring nature D. masculine E. postponed gratification 14. Which changing American value has been blamed for the fact that people age 18 to 40 are most likely to admit that they are spending beyond their comfort range? A. the shift toward immediate gratification B. the shift toward a more religious society C. the shift toward voluntary simplicity D. the shift toward becoming more active E. the shift away from being fatalistic 3-3 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy ([email protected]) lOMoARcPSD|20081013

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