Content text [Jayden] Lecture 2 - Measurement and Campaign Planning.pdf
SOCIAL MEDIA
HOW TO REACT ON TWITTER HERE HERE
COPY ON SOCIAL MEDIA Formal and direct, SEO based. So when it comes to promos, the copy will go directly to what promos and benefits are. Mostly informal; casual and fun. We want Twitter followers when interacting with us like they are interacting with real people Mostly semi-formal copy, but depends with type of content. If the content is fun, then the copy will also be fun. Overall, copy on Facebook follows copy on Instagram.