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GLOBAL EDITION STRATEGIC MANAGEMENT A Competitive Advantage Approach Concepts and Cases 17 th Edition Fred R. David, Forest R. David, and Meredith E. David
1 STRATEGIC MANAGEMENT Concepts and Cases A COMPETITIVE ADVANTAGE APPROACH
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Fred R. David Francis Marion University Florence, South Carolina Forest R. David Strategic Planning Consultant Ocean Isle Beach, North Carolina Meredith E. David Baylor University Waco, Texas STRATEGIC MANAGEMENT Concepts and Cases A COMPETITIVE ADVANTAGE APPROACH SEVENTEENTH EDITION GLOBAL EDITION

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