Title 5. Campaign and Media Planning 101.pdf ✅

Hello! I am Iman Satria Putra Sukarno, S.Ds. Dept. Head of Digital Branding, Marketing, Creative, and Event at Astra Financial & Head of Marketing MOXA
➢ Digital Landscape in Indonesia ➢ Why Digital Marketing Matters ➢ What is a Campaign? ➢ Media Planning to maximize effectiveness ➢ Digital Landscape in Indonesia
4 As a “Mobile-first” country, Indonesia’s primary access to internet is through mobile devices. Internet Users in Indonesia accessing through mobile devices/smartphone Mobile Internet Users in Indonesia, active in Social Media Mobile Internet Users in Indonesia, active in Social Media Age 25 – 45 Internet Users in Indonesia (73.7% penetration rate) 130.000.000+ 170.000.000+ 195.300.000+ 202.600.000+ Total Population 274.900.000+ Source: Hootsuite WeAreSocial 2021, FB Business Manager, Internal Data 96.4% Of Indonesian uses mobile devices to connect to the Internet 5H4M Daily time spent using the internet on mobile devices 3H14M Daily time spent on social media with mobile devices