Title MKT-Trần Bảo Đông.pdf ✅

Trần Bảo Đông [email protected] | 0911129075 | LinkedIn: linkedin.com/in/dongtb/ | Portfolio: shorturl.at/fnpNU ABOUT ME Business enthusiast with a passion for driving growth through customer-driven strategies and data-based insights. Ability to negotiate partnerships, drive market expansion strategy, and deliver actionable business solutions in fast-paced environments. A proactive striver with a can-do attitude and strong sense of ownership. EDUCATION FOREIGN TRADE UNIVERSITY Ho Chi Minh City Bachelor of International Business Economics 2022 - 2026 ● GPA (Cumulative): 3.4/4.0; Certifications: ● Managing and Projecting Business Finances | Issued by Udemy; ● Data Analysis with Excel | Issued by Udemy; ● Product and Brand Management - FMCG, FMCD, etc.| Issued by Udemy; WORK EXPERIENCE BAIN & Company Case Team Assistant October 2024 ● Conducted 30+ retailer interviews in urban GT channels (Mom & Pop, Mini Mart, Eatery, Cafe) to gather insights on 14 brands across non-alcoholic beverages, helping to identify potential growth opportunities; ● Field-scouted 30+ stores to deliver data about available SKUs, key players’ campaigns, promotion schemes, in-store visibility deployment, etc.; ● Assessed urban GT channel potential in non-alcoholic beverages category by analyzing quantitative data (product front/back margins, stock share, channel growth, SKUs, etc.) and qualitative data (consumer profile in each sub-category, retailer’s purchase criteria and unmet needs); ● Implemented data, analyzed and reported to the line consultants. IPSOS STRATEGY3 Ho Chi Minh City Research Analyst Intern July 2024 – October 2024 Key industries: Retail (Seafood, Alcoholic and Non-alcoholic beverages) and Industrial printer. Project 1: participated in a market penetration study of Australian products performance in Vietnam MT channels and customer & consumer perception for an Australian State Department. ● Built contact list of 100+ respondents (category managers, channel managers) for in-depth interviews; ● Assisted in collecting, cleaning and analyzing consumer perception and channel performance data in MT channel (Hyper/Super) and E-commerce channel; ● Co-developed growth strategies for alcoholic beverages categories in MT channel, and for 3 categories in E-commerce channel; ● Implemented research information and prepared slide decks report. Project 2: participated in market study and market penetration project for a Industrial Printer brand ● Assisted in macro & category research, competitor analysis, distribution channel analysis and end-user profiling; ● Performed brand insights analysis on 5 key players to identify market best practices and key success factors;