Temu: 2 years on What might come next after the meteoric rise, and how should you respond? September 2024 1
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M o m e n t u m W o r ks 2024. All rights r eserv ed. T h e material c o n ta in e d in this d o c u m e n t is the exclusive prop erty of M o m e n t u m Wo r ks. A ny re lia n c e o n s u c h material is m a d e at the users’ o w n risk. Table of contents 1. Introduction 2. Temu’s cold start logic 3. Temu’s company culture 4. Temu’s value chain 5. Temu across the world 6. Is Temu sustainable? 7. What should incumbents do? 8. Conclusion & perspectives 4