Title VYL2022-Digital-Student league-Out.pdf ✅

DIGIACCOUNTFORYOUR CampaignSummary:Innovativeandinspiring,DigiAccountForYourDream isadigitalbankaccountthat supportspeoplefromscratchintheirjourneytoachievingtheirdreams.Thecampaignusesdigitallyintegrated tacticstogetpeopletoregisterandkeepusingaDigiAccountandatthesametime,changetheperspectiveof usingbankaccountsonlyfortransactionsandsavings-butalsotomakelifemorefulfilling. Problem:People23-35alreadyhaveabankaccount.Theydon’tseeareason toswitchtoanotherbankingserviceoropenanewVIBaccountdueto: Consumerinsight:Middle-classVietnameseaged23-35(TA)areatatimein theirlifewheretheystarttofeeltheheavyfinancialweight.Eithermovingout, settlingdown,takingcareofparentsandyoungersiblings-oralloftheabove -realliferesponsibilitiespourin,makingthemmorepracticalthanever.Things thatoncemadethemhappytogetherwithinitialdreamsandgoalsaregetting crossedofftheprioritylisttopursueafinanciallysecureanddecentlifefor themselvesandtheirdependents. •Habit:Convenienceandfamiliarityusingtheexistingone. •Similaroffers:Nowadays,alldigitalbankingcompetitorsareworking towardsbeingthebest,leavingverylittlegapintheservicequality comparedbetweeneachbrand. DIGIACCOUNTFORYOURDREAM(DAFYD)-adigitalbankingaccountthat fostersTA’shopesanddreamsinsteadofjusthandlingdailycashflow.The stepsare: RTBs •Amidstsimilarserviceoffers,VIBneedsadistinctiveUSPthattapsinto TA’spainpointtogeneratetrials. •TAisn’tlikelytoswitchserviceimmediatelyorkeepusingDigiAccount giventemporaryincentives.Byofferingalong-termsolutiontofostertheir dreams,TAwillretaintoexperiencealloffers,andVIBcanconverttheminto long-termuserswithinnovativeservices. • DAFYDisn’tasavingsaccount.WithVIB’spoolofpartners,incentive system(coins&cashback)andAIpersonalisedfeatures,itcanaccompany TAintheiruniquejourneytowardsamorefulfillinglife. 1)Launchanewappfeaturecalled“Dreammode”.TAturnsitontoactivate DAFYD. 2)TAcompletesaquizfortheappAItolearnabouttheiraccountdream purpose,thensetsanaccountnumberthatrelatestotheirdream. 3)Ahighlytailoredappversionisnowavailable.Allfeaturesincluding transaction,savings,promotions,...wouldbepersonalisedtobenefitTA’s journeytofulfillingtheirdream. Phase1:Ignitethedream •Videoteaser:VIBteasesnewappfunction“Dreammode”. •InspiringdigitalTVC:ashortfilmfeaturing3normalViet millennialswithdreams,theyare: Withfinancialrestraints,theyactivated“Dreammode”and accessedDigiAccountforYourDreamwhichchangedtheir lives. •Functionalvideos:AdaptedfrominspiringTVC,these15s videosshowcasethein-appfeaturesthatbenefittheTVC characters’dreams(suchasdiscountonbusinesscoursesor cashbacksforflightsbooked). •PRarticlestospreadtheword. (alltacticshaveCTAtodownloadMyVIBapp). Phase2:Turnon“Dreammode” •IN-APPSPECIALPROMOTIONPACKAGE:eachuser receivesapersonalisedspecialpackagethatmatchestheir dreams. Ex:“Startabusiness”package •GoogleDirectorMixtogeneratepersonalisedbumper adsbasedonusers’keywordsearch&incentivisethemto checkoutthein-apppromotionpackagemadeforthem. •Ownedchannelcontent(Facebook&Youtube) •Lifestyle/Start-up/FinanceKOLstoreviewabouttheir personalisedpackages. Phase3:Spreadthedream •Testimonialphotoalbum:realuserssharesexperience usingDAFYD •Affiliatedlinks:currentusersreferDAFYDtoafriend,both earnincentives. +Businessbooks&masterclassesdiscounts +Cashbacksonregisteredbusinesstransactions +Lowerinterestratesforbusinessloans +... +Career:Ahard-workingcollegedrop-outwantingtostart hisownbusiness +Family:Anofficeworkermomwhowantstoinvestinher ballet-talentedchild +Self-development:Asmallfamilybusinessheirwitha dreamtotraveltheworld t InspiringdigitalTVC In-app“Dreammode” GDM6-secondbumperads Soyouwant to start a business? We have a specialoffer foryou Soyou dreamof travelling theworld? Wehavea specialoffer foryou