Title MDC3 _ Learning portfolio 4 _ Đoàn Võ Quế Chi.pdf ✅

LEARNING PORTFOLIO 4 Chosen website link: https://j-p.vn/ 1. What is the website authority score, organic search traffic, paid search traffic, backlinks, visits, visit duration, and bounce rate?
2. Provide a competitive positioning map for organic and paid keywords. How is the website’s performance compared to its closest competitors? Organic keywords Paid keywords J-P has lower organic search results than Gumac, one of its main competitors in the fashion retail market. Specifically, Gumac’s number of keywords is more than three times that of J-P. The traffic gap between the two companies is even more overwhelming as Gumac gets about 7x more traffic than J-P Fashion. J-P and Gumac also have 2.3k overlapping keywords. Meanwhile, the differences between J-P and Marc are not too big. There are 1.04K overlapping keywords between these brands. In terms of paid search results, Thenewcotton ranks higher than J-P with 3 keywords and 26 traffic compared to J-P's 2 keywords and 10 traffic. These companies share 1 common keyword.
3. What would you do to boost the number of backlinks to the website? The authority score of J-P Fashion, which is used to assess the general quality of the URL, is above average, 57/100 points. The number of backlinks has slightly decreased since October 2022.