Title ARVY - Updated_Lecture 3 (1) _ Data Analysis & Looker Studio Reporting - Jan24.pdf ✅

WELCOME TO GA GENERAL ASSEMBLY 1⃣ How Google Analytics measures incoming traffic 2⃣ The difference between a source and a medium 3⃣ UTM Tags, why we need them and how to apply them 4⃣ How to develop a measurement plan 5⃣ What is GTM and how it works 6⃣ How to set up GA4 Events via GTM Recap: What we learned so far
Data Analysis & Looker Studio Reporting Today’s class Intermediate and Advanced Assignment Answers! What makes a good Metric What makes a good performance How to work with data How to identify insights Introduction to Marketing Reporting
✍ Intermediate and Advanced Assignment Answers!
PART A (Skillset Google Analytics Dashboard) Select the date range from September 1st 2023 to December 31st 2023 1. Show us how you find the number of Engaged Sessions came from Referral 2. Show us how you find the number of Sessions came from all YouTube sources 3. Show us how you find the number of add_to_cart events came from Firefox 4. Show us how you find the number of select_promotion events came from San Diego 5. Show us how you find the number of view_cart came from the Nov2023_CyberMonday_V1 campaign 6. Show us how you find the number of purchases that came from all the organic sources 7. Show us how you find the number of views that the Apparel pages get 8. Show us how you find the number of purchases that came from Organic Social on Mobile 9. Show us how you find the number of add_to_cart events came from New York via Organic Search traffic 10. Show us how you find the number of users who visited the Homepage via Email traffic 11. Show us how you find the total item revenue for Google Nomad Tech Bag 12. Show us how you find the percentage of views for “Stationery” pages vs the total website views 13. Show us how you find the percentage change for users who came from Paid Search traffic via desktop devices 14. Show us how you find how many items generated 0 revenue in December 2023?