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Content text STS - MASTER FRAME


Welcome - DEFUSE - Resources / Educated - Opening Q - FRAME / DON’T FRAME (Ideally, I prefer not to now. Reduces resistance from a typical sales call.) You can take a call as you please. These are just touch points for you to cover to have a structure. Welcome in X I believe you’ve been speaking to Jordan in the DM’s... - Hopefully he didn’t bore you too much (DEFUSE) *laugh laugh laugh* He may have sent you some resources to go through / few videos before the call - Did you go through those? Yes - PERFECT... They have intent to understand and learn. No - Get clarity on why... Remember Biz owner put time & effort into those resources. It shows respect from the lead. - Was any of that helpful? Yes... How so? LISTEN TO THE WORDS THEY USE. This will show us the gap. The emotional trigger that got them to respond to the ad and give us their info. How was that helpful specifically / in what way was it helpful to you?

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