Title Social commerce in Southeast Asia.pdf ✅

DIGITAL & TRENDS Social commerce in Southeast Asia
Table of Contents 1 01 Overview Social commerce as share of total e-commerce worldwide 2018-2029 03 Number of active social media users APAC 2025, by country 04 E-commerce market volume SEA 2022-2030, by country 05 Number of users of e-commerce in Asia 2020-2029 06 02 Social media integration Impact of COVID-19 on shopping channel usage SEA 2021 08 Share of first time shoppers on social media SEA 2021 09 Interest in social media commerce integration SEA 2020, by country 10 03 Shopping experience Leading social media platforms for shopping APAC 2025, by country 12 Fashion accessories purchases on social media Asia 2023, by country and age 13 Alcoholic beverage purchases on social media Asia 2023, by country and age group 14 Food and beverages purchases on social media Asia 2023, by country and age group 15 Supplement purchases on social media Asia 2023, by country and age 16 Household and decor items purchases on social media Asia 2023, by country and age 17 Pet supplies purchases on social media Asia 2023, by country and age 18 Bags and shoes purchases on social media Asia 2023, by country and age 19 Clothing purchases on social media Asia 2023, by country and age 20 Cosmetics and beauty product purchases on social media Asia 2023, by country and age 21 04 Consumer behavior Behavior of luxury shoppers related to social media Asia 2024 23 Social commerce usage frequency APAC 2025, by country 24 Share of regular social commerce consumers Asia 2023, by country and age group 25 Product categories purchased on social commerce APAC 2025, by country 26 Reasons for not using social commerce APAC 2025, by country 27 Social commerce usage reasons APAC 2025, by country 28 Share of consumer who never shop on social media Asia 2023, by country and age 29
Overview CHAPTER 01
Description: Social commerce has become increasingly significant in the e-commerce sector. In 2025, sales through social networks accounted for an estimated 17.11 percent of total online sales. This figure is expected to continue growing in the coming years. Read more Note(s): Worldwide; 2018 to 2029; estimates Source(s): Statista; Statista Digital Market Insights Share of e-commerce 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 4.38% 6.26% 7.62% 9.37% 12.61% 15.92% 16.61% 17.11% 17.21% 17.33% 17.58% 18.17% 3 Social commerce as percentage of total e-commerce worldwide from 2018 to 2029 Social commerce as share of total e-commerce worldwide 2018-2029