Title Binder1 Aura.pdf ✅

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INTRODUCTION The goal of our company is to increase brand awareness in the European, Asian and American markets, attracting new users, an audience that has never used our products before. We are interested in placing a pre-roll (short advertisement before the main content) at the beginning of your video, within the 30-60 second duration. How to record a video correctly? 1. Determine the purpose of the promotional video. Are you aiming to increase brand awareness, showcase a new feature, or drive sales? Clarifying your objective will help shape the content and messaging of the video. 2. Understand who your target audience is – their demographics, interests, pain points, etc. Tailor your messaging and tone to resonate with this specific audience. 3. Develop a script that outlines the key points you want to communicate in the video. Keep it concise, engaging, and aligned with your brand voice. Include a compelling hook to capture viewers' attention from the start. 4. Create a storyboard to visualize the sequence of shots and scenes in the video. This will help ensure a coherent flow and efficient use of resources during production. 5. Proper lighting and sound are crucial for a polished video. Ensure adequate lighting to avoid shadows and invest in quality microphones to capture clear audio. 3
6. Follow the storyboard and script while filming, but also allow room for creativity and improvisation. Capture a variety of shots, including close-ups, wide shots, and action shots, to keep the video visually interesting. 7. Use video editing software to trim footage, add transitions, overlay graphics, and enhance audio quality. Aim for a seamless flow and cohesive visual style throughout the video. 8. Incorporate background music and sound effects to enhance the mood and atmosphere of the video. Ensure that the audio elements complement the overall tone and message. 9.Before finalizing the video, gather feedback from stakeholders or a focus group to identify areas for improvement. Make necessary revisions to refine the video until it meets your objectives and resonates with your target audience. Emphasis on unique content and the blogger's own assessment. There is no strict script, as first and foremost we want to get a unique, honest feedback. DESCRIPTION + VOICEOVER The video description should include both text and a link to the website: “Secure Yourself Today: https://www.aura.com/ The script you can use for voiceover: [Background music begins, upbeat and modern] "Hey there, folks! Are you ready to dive into the world of smart, simple online safety? You're in luck because today, I'm introducing you to Aura – your ultimate online security solution, powered by the latest in artificial intelligence technology." 4