Title TZWA _ Learning Materials - Kickoff Program 2024.pdf ✅

KICK OFF from the 6th to the 8th of November 2024
1 KICK OFF DAY 1 (06/11/2024) 2
1 Concept & planning introduction 3
Objectives Insights Problematic Ideas Solutions General problem Hypotheses to test Solutions Validated hypotheses Solve the right problem Solve the problem the right way Design Interviews Identify targets Interviews Interviews Insights Personas, User journeys Opportunities HMW Ideation Evaluation Build, test, iterate Build, test, iterate Build, test, iterate Ideas Ideas Diverging Converging Diverging Converging OBSERVATION CONCEPTION PROTOTYPING RESEARCH SYNTHESIS IDEATION IMPLEMENTATION INTRODUCTION The double-diamond of innovation 4