Title CMO THINK AND ACTION 2025 | BRAND TEAM | ĐỀ ÔLIV.pdf ✅

Accelerate user acquisition and drive market expansion by telling a unique, ingredient-led Olive Oil story. Propose a strategic and impactful Integrated Marketing Plan (inclusive of a Creative Brief) designed to enable Ôliv to achieve the following key goal: From deep consumer insights to strategic JTBD, from a brand- powered strategic direction to a seamless creative handoff — it’s your moment to think and act like a true Brand Owner. BRAND TEAM Make sure to include the following in your submission 1. Executive Summary 2. Category & Target Audience Overview 3. The Creative Idea: Define the strategic direction Identify the core insight and the message you want to deliver