Title Rincon Project Guidelines - September 2025.pdf ✅

Suspected Branded Content Guidelines v2 Table of Contents 1. The "Why": Intent & Scope 1.1. Key Terms 2. The "What": The Annotation Workflow 2.1. The New Questions 3. The "How": Signal Definitions & Decision Assets 3.1. Third Party Signals 3.2. Commercial Intent Signals 1. The "Why": Intent & Scope The goal of this project is to detect social media posts that are Branded Content but are not correctly labeled using the "paid partnership" tool. Your accurate annotations will be used to build a machine learning model that can identify this content automatically. 1.1. Key Terms To ensure consistency, we will use the following precise definitions: ● Branded Content: Any post where there is an exchange of value between the Post Creator and a Third Party that is mentioned or featured. This is also referred to as a "Paid Partnership" or "Sponsored Content". ● Post Creator: The user account that published the post being reviewed.

c. There is a third party’s brand/products/services being promoted or recommended d. The post creator is promoting their own products or services e. None of the above 3. Which (if any) commercial intent signals appear in the content? (Select all that apply) a. The post contains language or hashtags indicating a commercial partnership b. The post contains information relating to a promotional/discount code or offer c. The post suggests that you take an action (buy/click/etc.) in relation to the third party products, services or brands d. The products/services appear to be a partnership/crossover between both the post creator and the third party e. None of the above 4. Do you think this is branded content (i.e. referencing a third party in an exchange of value)? a. Yes b. No c. I’m unsure 3. The "How": Signal Definitions & Decision Assets This section provides the detailed definitions, examples, and rules needed to complete the workflow. 3.1. Third-Party Signals These are signals indicating that a party other than the creator is involved.