Title Euromonitor - Megatrends in Vietnam 2023 ✅

© Euromonitor International 2021. All rights reserved. Megatrends in Vietnam December 2023 © Euromonitor International 2023. All rights reserved.
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© Euromonitor International 33 This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Vietnam. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. This report is part of a series of four highly-visual reports covering the 40 markets surveyed in the annual Voice of the Consumer: Lifestyles Survey. Note: In the Lifestyles Survey, respondents provide their age within 5-year increments (15-19, 20-24, 25- 29, etc). Given these parameters, generations cited in this report series are defined as follows: Generation Z: Aged 15 to 29; Millennials: Aged 30 to 44; Generation X: Aged 45 to 59; and Baby Boomers: Aged 60+ Scope MEGATRENDS IN VIETNAM Draws together insights from across the Lifestyles Survey and provides analysis on key trends. Connects survey insights with Euromonitor’s 10 megatrends, including case studies highlighting how companies are responding to changing attitudes and expectations. Explores consumers beyond their demographic profile and provides a different perspective on shopping habits and path to purchase. Reviews shifting consumer traits and values that influence purchasing and consumption behaviours. (Visual only report) Lifestyles Country Report Series Consumer Lifestyles Consumer Values and Behaviour Consumer Types Megatrends
Contents © Euromonitor International Convenience Digital living Diversity and inclusion Experience more Personalisation Premiumisation Pursuit of value Shopper reinvented Sustainable living Wellness