Title GrowSaaS: Cold audience interview questions ✅

Cold audience research questions Make a copy of this document for each interview. Table of contents Table of contents 1 Before the interview starts 2 Guiding principles 2 Questions 2 © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.
Before the interview starts Hey {name}, I really appreciate your time. So a quick intro and some context before we jump in – my name is {name}, and I’m the {role} at {company}. We’re speaking with a select few people at {type of company} to understand our market more. I have a set list of questions which I'll go through, if any of them require some thought feel free to pause. This call will be recorded so I can share it internally with the team. Ready to get started? Guiding principles ● Be an active listener: avoid interrupting, pay attention to verbal and non-verbal cues, clarify any points of confusion and ask follow-up questions to dig deeper ● Acknowledge the customer's emotions and validate their concerns to build rapport and trust ● Maintain neutrality and avoid leading questions that may bias the customer's responses, ask open-ended questions where possible Questions 1. Can you describe what you guys do at {company}? a. . b. . c. . 2. What is your role and what are your responsibilities? a. . b. . c. . 3. What type of companies do you work with? a. . b. . c. . © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.
4. For you as a company, what metrics do you care about the most? a. . b. . c. . 5. For your role specifically, what matters more than anything else to you now? Why? a. . b. . c. . 6. What are some problems you’re facing at the moment? What impacts are these leading to? a. . b. . c. . 7. What tech stack are you guys currently using for {insert area relevant to your solution - e.g. productivity, client management, email outreach}? a. . b. . c. . 8. Why did you choose {tool/tech stack/solution} over others? a. . b. . c. . 9. What are your favourite and least favourite things about {tool/tech stack/solution}? a. . b. . c. . 10. Before using {tool/tech stack/solution}, how did you accomplish {product task/goal}? a. . b. . c. . 11. What specific value or outcomes does {tool/tech stack/solution} deliver daily? Can you quantify it? a. . © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.
b. . c. . 12. What matters MOST to you when choosing a solution like {tool/tech stack/solution}? a. . b. . c. . 13. How do you prefer to learn about new products? (e.g. social media, webinars, sales calls, whitepapers) a. . b. . c. . 14. Hypothetically If you were to replace {tool/tech stack/solution} with another solution, what would that solution need to do? a. . b. . c. . 15. Based on what you know, what are your first impressions of {your product}? a. . b. . c. . © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.