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NOTE: FOLLOWING GUIDELINES CAN ALSO BE DOWNLOADED FROM BLOG :www.bstclass12.blogspot.com You can also view sample file for your reference Project work -Business Studies (Class 12) Page:1(cover page) Page :2 Project work Business Studies Class 12 Submitted by: Name:____________ Roll no:_______________ School name_____________: Year: 2013-14 Project on Marketing Management Product selected:*(write your Product)
Page:3 Index: List of contents(Leave one page ,we will fill this in end) Page:4 Preface I am pleased to submit project work in Business Studies for class XII.I am extremely grateful to CBSE for introducing this project in Business studies. This project has given me ample opportunity to explore varied areas of Marketing Management, thus increased my understanding of the concepts studied. This has resulted in enhancing my analytical, interpreting and creative skills. The Project work is strictly according to the guidelines given by CBSE The salient features of this project are: ✓ Survey of market ✓ Development of Questionnaire ✓ Selecting and marketing of product ✓ Development of Marketing Mix ✓ Designing of label ✓ Creating tagline This project has helped me to understand the importance of the concept of Marketing Mix. I extend my sincere thanks to ------------------------------------------ --------------------------------------------------------------------------------- Write this on your own and acknowledge all the people who have helped you like shopkeeper, teacher, Librarian ,websites etc.
Page 5 Page 6 Page 7 Page:8 Introduction Why have you selected this product/service? Competitive products & Unique Selling Proposition.[U.S.P.] write ‘5’ competitive brands that exist in the market write their features and Unique Selling Proposition.[U.S.P.] You can paste picture and wrappers What are your competitors Unique Selling Proposition.[U.S.P.] Our product and its features & ‘U.S.P What is the name of your product? Enlist its features. What is going to be your ‘U.S.P Range of products Does your product have any range give details and features
Page 9 Page 10 Page 11 Page 12 Permission and licences What permission and licences would be required to make the product? Label of product and social message Draw the label of product Both front and Back Draft a social message for your label. Tagline and Logo of product Brief reason for design of logo and its significance Draw the logo of product Brief reason why taglines are used for products Draft a tag line Selling price and profit margins of competitors Strategy followed by you competitors for setting selling price Give reference of Appendix no. Make table to be put in end under Appendix

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