Title Online Retail Marketplace Overview 6M 2025 Eng Ver.pdf ✅

Comprehensive Report ONLINE RETAIL MARKETPLACE OVERVIEW First Half of 2025 & Forecast for Q3/2025 Statistical data from 01/01/2025 – 30/06/2025

DATA COLLECTION & ANALYSIS METHODOLOGY Marketplace Scope Data Collection Period Category Scope Key Indicators • 4 marketplaces: Shopee, Lazada, TikTok Shop, Tiki • 100,000+ e- commerce websites Daily data collection from 01/01/2021 – present All categories generating revenue on e-commerce marketplaces • Units sold • GMV (Gross Merchandise Value) = Product price × Units sold • Shop count: active sellers on marketplaces • Price segment, brand, etc. of each product • Product information history Collecting big data from marketplaces and e- commerce websites Data Collection Cleaning, analyzing & structuring data points Data Cleaning Calculating basic statistical indicators. Analyzing classification by category, product group, (SKUs), etc. Data Analysis Transforming raw data into charts and tables to easily identify trends and key insights Data Visualization Metric.vn data analytics marketplace eReport marketplace In-depth research report on the online retail marketplace Top 1 Best-Selling Brand certification