Title VBack Part 1.pdf ✅

BUSINESS OVERVIEW 5
ISSUE Traditional values are gradually fading away, not being exploited in reality. Young people do not have many opportunities to get close to traditional cultural values. Some Vietnam ’ s traditional values are being copied by foreign designers. Most local brands are similar in that they use designs and artworks to express only their own personality and style -> no new breakthrough. V-BACK: WE WEAR CULTURE 6
Local brand is a domestic fashion brand that designs and manufactures its own products to express their own style and personality'. The concept of Local Brand is an extremely popular phenomenon with young people in Vietnam. According to our survey: 83,2% young people answered they use local brands. market opportunities V-BACK: WE WEAR CULTURE 7
market opportunities According to website localbrand.vn, there are over 300 local brands in Vietnam Market V-BACK: WE WEAR CULTURE 8