Title wipo llm day 2.pptx ✅

“CRAZY QUILT OF INCONSISTENT STATUTORY AND COMMON-LAW INTERPRETATIONS.”
PUBLICITY RIGHTS Parallels with TM: control identity by controlling symbols Mean different things in different places Publicity rights (US style) •Drift from privacy to property •Commercial exploitation Passing off misrepresentation prevention Personality based rights –dignitary interests Reputation: e.g. commercial defamation Freedom from mental distress Privacy: private life Right to privacy Breach of confidence