Title Feb-March_2025_9990_32_QP - Crack A Level.pdf ✅

3 © UCLES 2025 9990/32/F/M/25 [Turn over Section B: Consumer Psychology Answer all questions. 5 A restaurant has a noisy kitchen, which can be heard by the customers. Suggest how the noise from the kitchen may affect perception of food by the customers. [4] 6 Research conducted has shown the effect of product placement in films on choice for both adults and children. (a) Outline one explanation for why product placement in films affects choice. [2] (b) Explain why it is important to follow ethical guidelines when using children in psychological research. [2] 7 (a) Malika is the marketing manager of a company that sells flowers. Most of the company’s customers are over 50 years old. Malika wants to market the flowers to younger customers. Suggest two ways that Malika could use Lauterborn’s 4 Cs marketing mix model to attract younger customers. [4] (b) Explain one weakness of Lauterborn’s 4 Cs marketing mix model. [2] 8 (a) Describe the study by Robson et al. (2011) on consumers’ responses to table spacing in restaurants. [6] (b) Evaluate the study by Robson et al. (2011), including a discussion about self-reports. Evaluation in your answer can include strengths, weaknesses and a discussion of issues and debates. [10]