Title 6_PPT 1 - Google Analytics Fundamentals.pdf ✅

Google Analytics 4 #Why Google Analytics?
What is Google Analytics 4? Google Analytics 4, also known as GA4, is the latest version of Google's web analytics platform. It is the successor to Universal Analytics (UA), which has been in use since 2012. GA4 was officially launched in October 2020 and it is designed to provide a more comprehensive and flexible way of tracking user behavior across multiple platforms and devices.
New Dashboard
All Measurements Are Events in GA4 With Universal Analytics, page views were the most important metric. With Google Analytics 4, all measurements are events. Instead of seeing generalized data, you can now gain a fuller understanding of how users interact with your app and website.