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Table of Contents 1 01 Overview Social commerce revenue worldwide 2018-2029 03 Social commerce revenue growth in the e-commerce market worldwide 2019-2029 04 Social commerce as share of total e-commerce worldwide 2018-2029 05 Share of marketing budgets spent on influencer marketing worldwide 2025 06 Planned changes in use of selected social media for organic marketing worldwide 2024 07 02 Popular platforms Social commerce platforms generating the most revenue worldwide 2025 09 Social networks most likely to be used to make online purchases globally 2024 10 Social media platforms used for product discovery worldwide 2024 11 Social media offering the best social commerce experience worldwide 2024 12 TikTok Shops distribution worldwide 2024, by country 13 Countries with most WhatsApp Business app downloads 2025 14 03 Discovery and influence Top channels where consumers start their shopping journey worldwide 2024 16 Social media usage by consumers for shopping worldwide 2021-2024, by type 17 Social media content most helpful for product discovery worldwide 2024 18 Shoppers using social media for product info and reviews worldwide 2024, by age group 19 Gen Z shoppers discovering and buying on social media 2023-2024 20 Top factors that shoppers looked for in UGC 2024 21 Elements of UGC most likely to motivate consumers to purchase a product 2024 22 Top products categories consumer research the most through UGC worldwide 2024 23 04 Social shoppers Social commerce penetration rate worldwide 2019-2029 25 Number of social commerce users worldwide 2018-2029 26 Share of social commerce buyers worldwide 2024, by country 27 Consumer purchases via influencer links worldwide 2024, by country 28 Perceived trustworthiness of influencer recommendations worldwide 2024, by country 29 Social media shoppers 2024, by generation 30 Share of shoppers to influencers and celebrities worldwide 2024, by generation 31 05 Shopping behavior Social commerce purchase frequency worldwide 2021-2024 33 Main social commerce purchase categories worldwide 2024, by frequency 34 Social commerce spending share worldwide 2025, by generation 35 Top reasons for social commerce purchases worldwide 2024 36 Main drivers for increased social media purchases worldwide 2024 37 Top factors of influencer content that affect buying decisions worldwide 2024 38 Main issues about social commerce worldwide 2025 39
Overview CHAPTER 01
Description: Worldwide, social commerce generated an estimated revenue of 683 billion U.S. dollars in 2024. With an expected continuous growth, revenue is estimated to surpass the trillion mark by 2029. Read more Note(s): Worldwide; 2018 to 2029; estimates Source(s): Statista; Statista Digital Market Insights Revenue in billion U.S. dollars 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0 200 400 600 800 1,000 1,200 1,400 82.03 137 220.47 338.45 449.63 571.93 683.85 819.78 919.3 1,010.84 1,089.03 1,177.29 3 Social commerce revenue worldwide from 2018 to 2029 (in billion U.S. dollars) Social commerce revenue worldwide 2018-2029

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