Title 186 - Corporate Entrepreneurship and Innovation.pdf ✅

CORPORATE ENTREPRENEURSHIP AND INNOVATION Entrepreneurial Development within Organizations Second Edition Michael H. Morris, Ph.D. Chris J. Witting Chair in Entrepreneurship, Wliitman School of Management, Syracuse University Donald F. Kuratko, Ph.D. The Jack M. GUI Chair of Entrepreneurship, The Kelley School of Business, Indiana University—Bloomington / Jeffrey G. Covin, Ph.D. The Samuel & Pauline Glauhinger Professor of Entrepreneurship, The Kelley School of Business, Indiana University—Bloomington THOMSON SOUTH-WESTERN
CONTENTS SECTION I: BUILDING BLOCKS FOR CORPORATE ENTREPRENEURSHIP 1 CHARTER 1 THE NEW ENTREPRENEURIAL IMPERATIVE 3 Introduction 3 Turbulent Environments and the Embattled Corporation 4 The New Path to Sustainable Competitive Advantage 7 What is Entrepreneurship? 9 What is Corporate Entrepreneurship? 11 Management Versus Entrepreneurship 12 Why Companies Lose their Entrepreneurial Way.The Organizational Life Cycle 15 The Entrepreneurial Imperative: A Persistent Sense ofUrgency 19 A Model of Corporate Entrepreneurship and Guide to Coming Chapters 20 Summary and Conclusions 24 CHARTER 2 THE UNIQUE NATURE OF CORPORATE ENTREPRENEURSHIP 26 Introduction " • • . " 26 Dispelling the Myths and Sidestepping the Folklore 21 Entrepreneurial Realities: Understanding the Process 30 How Corporate Entrepreneurship Differs 33 Where to'Find Entrepreneurship within a Company 43 General Frameworks for Understanding Corporate Entrepreneurship 46 Summary and Conclusions 52 CHARTER 3 LEVELS OF ENTREPRENEURSHIP I N ORGANIZATIONS: ENTREPRENEURIAL INTENSITY 54 Introduction 54 Ekploring the Dimensions of Entrepreneurship 54 Entrepreneurial Intensity: Comhining Degree and Frequency of Entrepreneurship 69 Applying the Entrepreneurial Grid to Organizations 10 , Applying the Grid at the Level of the Individual Manager " 12 L Things We Know and don't Know about Entrepreneurial Intensity 14 >' Summary and Conclusions 18 CHARTER 4 THE FORMS OF CORPORATE ENTREPRENEURSHIP 80 Introduction ~~ 80 Corporate Venturing: Bringing New Businesses to the Corporation 81 Strategie Entrepreneurship: Innovaiing in Pursuit of Competitive Advantage 88
CONTENTS xii The Business Model as a Vehicle for Corporate Entrepreneurship 93 The Open Innovation Revolution 91 Summary and Conclusions 100 CHAPTER 5 ENTREPRENEURSHIP IN OTHER CONTEXTS: NON-PROFIT AND GOVERNMENT ORGANIZATIONS 102 Introduction 102 Applying Entrepreneurial Concepts to the Non-Profit and Public Sectors 103 Exploring Entrepreneurship in Non-Profit Organizations 106 Exploring Entrepreneurship in Government Organizations 112 How Public Sector Managers View Entrepreneurship 122 Toward Entrepreneurial Government 121 Summary and Conclusions 132 SECTION II: CREATING THE ENTREPRENEURIAL ORGANIZATION 135 CHAPTER 6 HUMAN RESOURCES AND THE ENTREPRENEURIAL ORGANIZATION: THE CREATIVE INDIVIDUAL 137 Introduction 131 The Creative Individual in a Company 131 The Creative Process 139 The Creative Blocks r 142 Creativity Techniques and Creative Quality 144 The Entrepreneurial Personality 145 Motivating Entrepreneurial Behavior 148 Are Corporate Entrepreneurs Different? 149 Categories of Entrepreneurs 151 Critical Roles in Corporate Entrepreneurship 155 Myths about Corporate Entrepreneurs • 151 A Final Thought: Are You a Corporate Entrepreneur? 159 Summary and Conclusions 162 J CHAPTER 7 HUMAN RESOURCES AND THE ENTREPRENEURIAL ORGANIZATION: THE ORGANIZATIONAL PERSPECTIVE 164 Introduction 164 Understanding the HRM Function 165 Creating the Work Environment 161 HRM and the Paradox of Creative Abrasion 168 HRM Policies and Entrepreneurship ~~ 169 Some Evidence to Support the Relationships ' 113 Motivation and the Critical Role of Reward Systems 115
xiv CONTENTS Subordinates''View.of the Entrepreneurial Manager 180 The Needfor a Champions Program 181 Summary and Conclusions 184 CHAPTER 8 CORPORATE STRATEGY AN D ENTREPRENEURSHIP 188 Introduction 188 The Changing Landscape 188 Does the Dominant Logic Fit the Competitive Landscape? . 191 The Role of Strategie Management and Corporate Strategy 192 Integrating Entrepreneurship with Strategy 194 Managing Innovation Strategically.A Portfolio Approach 198 Technology, Entrepreneurship, and Strategy 203 Technology Limits and Platforms 204 Technology-Push Versus Market-Pull Approaches 206 Key Strategie Concepts: Entrepreneurship as the Driver 208 Entrepreneurial Strategy: Some Contributing Factors 212 Implementation Issues: Fatal Visions 216 Summary and Conclusions 220 CHARTER 9 STRUCTURING THE COMPANY FOR ENTREPRENEURSHIP 222 Introduction 222 The Components of Structure 222 How Structures Evolve 224 Types of Structures: Links to an Entrepreneurial Strategy 226 An Entrepreneurial Structure and the Concept of Cycling 233 Structures to Support New Product/Service Development Projects 238 Entrepreneurial Projects: Structures within Structures 241 Structuring Relationships between Entrepreneurial Initiatives and the Corporation: Some Organization Design Alternatives 243 jSummary and Conclusions 248 / ' ' 'CHAPTER 10 DEVELOPING AN ENTREPRENEURIAL CULTURE 250 Introduction 250 The Nature of Culture in Organizations 250 The Pieces and Parts of Culture 251 Gore Ideology and the Envisioned Future 254 Generic Culture Types 255 Elements of an Entrepreneurial Culture 258 Entrepreneurial Leadership Through Gulture:The Cintas Corporation 262 Exploring a Key Value: Individualism ^ 263 A Different View ofFailure 265 Cultures within Cultures 269 Summary and Conclusions 212