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Content text Decision Lab - The Connected Consummer Q4 2022

The Connected Consumer Q4 2022 PREPARED BY DECISION LAB FEBRUARY 2023
2 Introduction • Tracking the connected consumers • The connected consumers’ profile Overview Platforms by functions Key findings & What it means for advertisers Our solutions Contact us Table of Content
3 Introduction
The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using Decision Lab’s online panel. Background 4 Disclaimer: This report has been prepared solely for information purposes over a limited time period to provide a perspective on the market. Information, analyses and conclusions contained herein should not be construed as definitive forecasts or guarantees of future performance or results. Decision Lab shall not be liable for any loss arising from the use of this report.

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