Title Module-04: Introduction to Google Analytics 4 ✅

Module-04: Introduction to Google Analytics 4 ● Version 1 (2005): Google Analytics (GA1) - Classic Google Analytics which uses the ga.js JavaScript library. ● Version 2 (2005): Google Analytics (GA2) - Universal Analytics which uses the analytics.js JavaScript library. ● Version 3 (2012): Google Analytics (GA3) - Universal Analytics which uses the gtag.js JavaScript library. ● Version 4 (2020): Google Analytics 4 (GA4) - GA4 which uses the gtag.js library but uses a new measurement model called 'Event + Parameter' model.
What is Google Analytics 4? ● Universal Analytics(UA) uses the measurement model which is based on Sessions, Pageviews & Events. ● Google Analytics 4(GA4) uses the measurement model which is based on Events & Parameters.

Google Analytics 4 Account structure