Title Nielsen Case Competition 2016 (Final)_ Team EBAFH.pptx ✅

BACKGROUND & OBJECTIVES BUSINESS BACKGROUND Coffee category landscape Client: Caramel – market leader RESEARCH OBJECTIVES Market dynamics Brand users understanding BUSINESS OBJECTIVES Market opportunities for both IH and OOH Source of growth for Caramel to become clear No.1 Shares & Sustainable growth strategies
AGENDA EXECUTIVE SUMMARY BUSINESS LANDSCAPE BRAND PERFORMANCE ANALYSIS OPPORTUNITIES & SOURCE OF GROWTH CONSUMERS INSIGHTS ACTION PLAN
EXECUTIVE SUMMARY MARKET DOMINANCE Enhance category penetration Fortify market leader position NEW CONSUMER HABIT FORMING Increase consumption per capital BRAND LEVERAGE ENHANCEMENT Emphasize Brand Imagery Increase Top of Mind through Distribution & Advertising