Title Module-01: Understanding Web & Digital Analytics ✅

Module-01: Understanding Web/Digital Analytics
What is Web Analytics? Why Need it? Web Analytics is the process of - 1. Collecting 2. Processing 3. Analyzing website data as well as 4. Reporting the data that helps us to make business decisions for getting better ROI.
Benefits of Web Analytics
1. Measure online traffic ● How many users and visitors you have on your website at any given time. ● Where do they come from? ● What are they doing on the website? ● How much time are they spending on the website? 2. Tracking Bounce Rate ● The users didn’t feel that content was for them, or it didn’t match well with the search query ● A weak user experience overall 3. Optimizing and Tracking of Marketing Campaigns 4. Analyze website conversions 5. Finding the Right Target Audience and its Capitalization 6. Improves and Optimizes Website 7. Improve the results from Google Ads and Facebook ads 8. The path which visitors followed while browsing 9. Improve their ROI by doing behavioral Analysis of Visitors over time 10. Understand their Customer Demographics