Title Origins - The Desire Calendar ✅

● Social Reconnection: Planning gatherings, travel, experiences → BELONGING (have friends, not be rejected) ● Fresh Start Energy: Second wave of motivation → CONTROL (having power over what happens) Opportunity: "Spring forward" messaging resonates as people emerge from winter hibernation mode. The Data: ● McKinsey data shows consumers across age groups increase spending on home improvement and gardening supplies as they prepare for spring ● Garden centers and DIY stores see major upticks, while winter gear sales decline ● 35% of Americans plan spring break vacations, with average costs reaching $8,306 in 2025 5️⃣MAY: Appreciation & Memorial Desires TOP 3 PRIORITY DESIRES & WHY: 1. BELONGING - Mother's Day ($34.1B) and Memorial Day drive family connection and multi-generational bonding as spring social activities peak. 2. STATUS - Gratitude expression and honoring maternal figures shows respectfulness and social awareness, key status behaviors. 3. COMFORT - Outdoor living preparation (BBQ equipment, patio furniture) as people prepare for summer entertaining and relaxation. Core Desires: ● Gratitude Expression: Honoring mothers and maternal figures → STATUS (being respected, seen as thoughtful) ● Family Connection: Multi-generational celebration and appreciation → BELONGING (fit in with family, not be rejected) ● Outdoor Living: Preparing for summer entertaining and relaxation → COMFORT (make life easier, avoid discomfort) ● Memorial Reflection: Honoring sacrifice while celebrating freedom → BELONGING (participating in cultural traditions) Opportunity: Focus on appreciation, family bonds, and preparing for summer lifestyle. The Data: ● Mother's Day spending expected to reach $34.1 billion in 2025, with average spending of $259.04 per person ● Memorial Day weekend sees record 45.1 million Americans traveling, marking start of summer travel season ● Outdoor furniture and BBQ equipment sellers see major sales increases