Title M24_1_Understanding FB Campaign Objective.pdf ✅

THE GOAL 1 Select the right campaign objective for maximum impact
Agenda 2 1. Organic vs Paid Reach Knowing when to invest in advertising 2. Ads Manager User Interface How to find Facebook’s advertising features 3. Campaign Types & Objectives Selecting the right ones for your goals 4. Campaign, Ad Set & Ad Structure Planning for comprehensive ad campaigns 5. Objectives Cheat Sheet Handy summary to picking objectives
” 3 Organic vs Paid Reach KNOWING WHEN TO INVEST IN ADVERTISING
Source: Based on Facebook data, June 2016. 4 Reach your audience at the centre of discovery In Thailand people access of MAU Facebook monthly on mobile 40M 95% =