Content text Bing Ads 2018.pdf
Bing Ads Exam 2018 You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False? True False Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget. True False You can import existing campaigns from other online search engines, like Google. True or false? True False Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed. True False Which of the following will help you evaluate the effectiveness of your campaigns? Ad groups Universal Event Tracking Dynamic text parameters Incremental bids Explanation: An important part of PPC optimization is constantly using the Bing Ads resources designed to help you boost performance. Take advantage of the following Bing Ads features to review and improve your campaigns. Universal Event Tracking allows you to tag your site, track customer conversions, and understand how visitors behave on your site. With Bing Ads, you can export which kinds of campaigns? Entire account Individual campaigns Specific ad groups All of the above Explanation: When using Bing Ads Editor to export data, you have the power to be selective. You can export data from entire accounts, individual campaigns or specific ad groups. Read more here. Which Delivery status indicates an ad group that has passed its end date? Ad group paused Pending editorial review Disapproved Ad group expired