Title INFINITY_Accenture Strategy Campus winner.pdf ✅

INFINITY | MDI Gurgaon Ankush Thakur Mayur Gangwani Nirali Mehta Consumer Goods & Services Tushar Satya

Data Points in Value Chain: 4S System for Digital Data Core Understanding the Problem Data Types, Sources & Collection Supply Chain Optimization Enhanced Customer Relationships Growth, Innovation & Future readiness Implementation Plan & Feasibility Main Warehouse C&F Offline Modern trade Wholesale Purchase Central Warehouse E-Commerce Social Media Local Shop Dark Store Distribution Center Quick Commerce .. Purchase Raw Material Procurement Order management & Logistics Packaging, Quality Control Manufacturing Labeling & Branding Data Management Process Material Source Practice Data QR / bar Supplier Data codes Energy, CO2 Emission Production & Quality Spatial distribution Inventory Data Consumer Behavior Shipping Data Point of Sales Local / Seasonal trends & preferences Contractual Data Reinvention by bringing All Data in 1 system – interacting across divisions & operations Data available with XYZ Data XYZ need to collect Batch Processing Past purchases Offline Interactions Customer Tracking 3rd Party Data Purchasing Own App behaviour & Website cookies Capturing data throughout the value chain journey After-Sales Shifts in demand patterns à Real-time Sourcing & Inventory (Waste reduce) Average time spent Browsing Habits & Queries Campaign performance Consumer Feedback Trending Topics Sales Data Avg Spend Amt Data Collection & Sourcing Advanced Integration- ELT (extract, load, transform) Technology or Middleware Data Integration Data Integration with Legacy Systems Data Cleaning & Analysis Data Flow Management Systems Data Modelling System to generate Insights Build In-House OR Outsource systems like Avande Sentiment Analysis & Text Mining Model for parsing Instant customer feedback Cleaning via AI, ML, NLP, Web Crawlers & Statistical Modelling Central system removes Silos & enhances data flow Predictive + Real Time Analytics & Response Enterprise resource planning (ERP) Manufacturing execution system (MES) CRM & CDP *Source : STATISTA Market Insights, HBR, McKinsey Report S2: FACTORY DATA S1: SOURCING DATA S4: CUSTOMER INT. DATA S3: SUPPLY CHAIN DATA