Title Marketing 6.0 pdf ✅

Table of Contents Cover Table of Contents Title Page Copyright Dedication PART I: Introduction to Marketing 6.0 CHAPTER 1: Welcoming the Era of Marketing 6.0 The Rise of Immersive Marketing 6.0 Metamarketing as the Next Stage of Omnichannel Marketing The Building Blocks of Marketing 6.0 Summary: From Multi to Omni to Meta CHAPTER 2: The Emergence of Phygital Natives Embracing Phygital Natives Phygital Natives Getting Older Younger Characteristics of Phygital Natives Summary: Young Generation Z and Generation Alpha Coming of Age CHAPTER 3: The Inevitability of Immersive Marketing Short‐Form Video Content Community‐Based Social Media Interactive E‐Commerce Language‐Based AI Immersive Wearable Devices Summary: Five Micro‐Trends Leading to Metamarketing

Summary: Delivering Immersive Experiences for the Five Senses CHAPTER 9: Spatial Marketing Defining Spatial Marketing Implementing Spatial Marketing Summary: Delivering Natural Human‐Machine Interactions CHAPTER 10: Metaverse Marketing Understanding Customer Motivations in the Metaverse Designing How to Participate in the Metaverse Select the Most Suitable Implementation Avenue Summary: Experimenting with the Next‐Generation Engagement Acknowledgments About the Authors Index End User License Agreement List of Illustrations Chapter 1 FIGURE 1.1 The Evolution of Marketing. FIGURE 1.2 The Traditional and Digital Marketing Convergence. FIGURE 1.3 The Building Blocks of Marketing 6.0. Chapter 2 FIGURE 2.1 The Generational Difference. FIGURE 2.2 The Phygital Natives.