Content text Session 2: Mr. RKC - Ericsson_presentation_at_SNITTS,_2010-03-12_TD 12.04.2025.ppt
licensiNG Tomas Dannelind Director Technology Licensing ERICSSON AB
Agenda Ericsson In the beginning Current situation Organization Generating value from a patent portfolio Telecom and standards Ways of working – portfolios Technology Licensing (TL) vs. Patent Licensing TL key factors Licensing Process Value chain considerations Pricing Does size (portfolio) matter Patent Licensing Programs TL Licensing programs
Ericsson history 134 years of continuous development 1878 From telegraph to telephone 1923 From manual to automatic switching 1968 From electro mechanics to computer control 1981 From fixed to mobile communication 1991 From 1G analog to 2G digital mobile technology 1998 Integration of voice and data in mobile networks 2000 Moving toward 3G and mobile Internet 2001 Sony Ericsson joint venture launched 2004 Breakthrough of WCDMA 2005 Expanded in IP and fiber transmission 2006 Launches of HSPA mobile broadband globally 2008 Breakthrough of mobile broadband and LTE technology
Short facts on Ericsson Founded: 1876 in Stockholm, Sweden Headquarters: Stockholm, Sweden Employees: 82,500 (Dec. 31, 2009) Net Sales: SEK 209 billion in 2008 Net Sales (SEK billion)