Title M2_Topic 1 Digital Marketing Opportunities_compressed.pdf ✅

India’s Trillion Dollar Digital Opportunity 850 million internet users 500 million Active Social Media Accounts 700 Million Mobile internet users 80% of small businesses are yet to be go online Digital Economy will create 10M jobs by the year 2029
24% growth across all E - Commerce Platforms 18% growth in makeup industry as it is mostly influenced by many of the social media influencers 10% growth in CPG Products Consumer Packaged Goods 36% growth on across all travel related apps and ittenaries details queries 13% growth across queries related to baby products as most of the parents now a days are working 42% growth in Education Sector, Post Covid we have also seen children taking pre nursery classes online. Moreover online education is also a trend these days primary and secondary education Online certifications test creation Higher education Language learning