Title Euromonitor - Vietnam: Consumer Profile ✅

© Euromonitor International 2024. All rights reserved. Vietnam: Consumer Profile October 2024 © Euromonitor International 2024. All rights reserved.
Contents © Euromonitor International Introduction Population and society Households and homes Income and expenditure Lifestyles Conclusion
© Euromonitor International Introduction
© Euromonitor International 44 Longer life expectancy, falling birth rates and the growing influence of younger generations are transforming Vietnam’s consumer landscape. Millennials and Gen Z are gaining influence, while single-person households are seeing rapid growth. Traditional gender roles persist, impacting households’ purchasing priorities. Stubborn inflation means consumers remain cautious in their spending, while quality over quantity prevails and a focus on sustainability remains paramount. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. This report provides core information about the consumer landscape in the country and helps to answer key business questions: who my consumer is, what it means for the business and how businesses adapt to reflect changing consumer needs. The report looks at key consumer landscape characteristics today in 2023 and tomorrow in 2040, analysing key market determinants like population, households and homes, income and expenditure, and changing lifestyles. Consumers Population Households Income and Expenditure Lifestyles Scope INTRODUCTION