Title Customer profiling report .pdf ✅

FOREIGN TRADE UNIVERSITY VJCC INSTITUTE ---------***-------- DIGITAL BUSINESS PROJECT I (DBIZ I) CUSTOMER PROFILING REPORT GROUP... Student ID – Name – Role(s) Student ID – Name – Role(s) Student ID – Name – Role(s) Student ID – Name – Role(s) Student ID – Name – Role(s) Student ID – Name – Role(s) Customer Project Manager Ha Noi, May 2025
A. Suggested outline (This outline is provided as a guideline and can be adjusted to meet the specific requirements of your group) 1. Executive summary (1-2 pages) 2. Organization overview (This section includes publicly available facts) - Legal & Identity o Registered name (in Vietnamese and English), abbreviation name o Type (non-profit, not-for-profit, or for-profit, etc.) o Year established, License, Registration certificate - Industry/ field of operation - Functions, tasks and powers/ primary activities and key products/services - Organization areas: head office , branches, etc. - Website, social-media channels - Key milestones & Development history: Timeline of major organizational events (e.g., founding, IPO, M&A, program launches, policy milestones) - Organizational structure (and human resources) - Charter capital and owners’ equity - Key financial indicators for 2020 – 2024 3. Organization analysis (This section includes both publicly available information and your group’s own analysis of the organization) - Macro- and micro-external environment - Internal environment - SWOT analysis - Key competitors and their positioning - Organization vision, mission, core values, goal and objectives - Development orientation - Business strategy - Business model canvas - Key success factors - Top risks 4. Pain points and needs to be addressed by your group 5. References & Appendices